The client needed to create a one color, silk-screen hoodie image that conveyed height and the terrain, while focusing on the men in the baskets. I used a kind of fish-eye forced perspective to unify the logo and the divergent creative elements
Thumbnail created on iPad for client who wanted a simple one color design for yellow day-glow hoodies. The design needed to convey the feeling of height, and focus on the men in the baskets.
The client elininated the second truck and reserved the day-glow hoodies for the linemen who actually worked the project.
The client liked the hoodies so much that they commissioned an employee version on dark blue t-shirts. Simple right? Except that I needed to create a reverse version with the same look and feel.